They said: "If you object to the way we market foods, you must be against business." As it happens, I am not against business. But I do have problems with unchecked greed, the use of misleading health claims to sell junk food, and the marketing of foods directly to children—especially when marketing to children undermines parental authority and, therefore, the personal choice of parents. I most definitely do believe in personal choice—when it is informed. To make informed decisions about food choice, you need truth in advertising, the whole truth and nothing but.
From Marion Nestle, What to Eat: An Aisle-by-Aisle Guide to Savvy Food Choices and Good Eating (2006).